The 20-Point Website Launch Checklist

Launching is exciting. Launching with a broken contact form is embarrassing. Run through this list first.

Technical

• ✓ SSL working on all pages (no mixed-content warnings).
• ✓ Site loads in under 3 seconds on mobile.
• ✓ 404 page is helpful, not the server default.
• ✓ Favicon displays correctly.
• ✓ Backups are configured and tested.

Content

• ✓ No lorem ipsum or placeholder text anywhere.
• ✓ Contact details are current.
• ✓ Legal pages exist (privacy, terms, refunds).
• ✓ Images have alt text.

SEO & analytics

• ✓ Title tags and meta descriptions on every page.
• ✓ Submitted to Google Search Console.
• ✓ Sitemap.xml exists and is submitted.
• ✓ Analytics installed and tested.

Post-launch

• ✓ Monitor uptime for the first 48 hours.
• ✓ Test the contact/purchase flow as a real visitor.
• ✓ Announce — then watch the logs, not just the traffic.